The impression that good mental health is equal to permanent good mood prevails in the world. We are constantly trying to be happy.We want to have many material pleasures and we don’t want to become sad for any reason. We want to avoid pain.Good mental health in our historical time is basically defined as a state of permanent good mood, as if this was a reasonable expectation.The modern civilization is characterized by indifference, frivolity, and superficiality, in parallel with poverty and terror.We live in a crazy world where nobody knows the real meaning of sound mental health. We believe that good mental health is a state of happiness based on having infinite material pleasures and social power, even when we are false.We believe that falsity is indispensable in every social relationship, without considering it a deficiency.We concentrate all our attention on the way we feel, on our material reality, and on our lives on earth. We believe that a person is mentally healthy when they are happy with their material life and they not annoyed by sadness and worries. We associate happiness to financial success, sex, and prestige.Making money seems to be the main objective of every human being on earth. This purpose defines the meaning of life for the hypocritical modern civilization.Our civilization distorted the meaning of spirituality, transforming it into a materialistic and selfish philosophy of life that has no signs of religion in it. The greed that characterizes our population distorted the meaning of everything on behalf of the satisfaction of making a lot of money, and having everything that the material world can give to the human being.The commercial world distorts so many things in our lives with attempts to make money regardless the problems it creates for every individual, that we are killing one another through many different ways only in order to make money.Ironically, those who should protect our mental health and gives us hope became marketers who are in fact generating mental health problems to the population. This is a shocking situation that proves the satanic origin of the human conscience. Only demons could have such behavior.Psychiatric drugs are sold in order to generate mental disorders and permanent dependency. This is a satanic conspiracy.Many people cannot believe that psychiatrists could mislead the population and have financial advantages thanks to the commissions they receive from the pharmaceutical companies for promoting their dangerous products, without thinking about the mental health of the human race. However, this is what is happening.Our doctors are more mentally ill than their patients.There are no normal human beings on earth. There are only actors who pretend to be human.This means that even though we believe that we are intelligent and we admire our achievements, we are in fact dangerous and idiotic monsters.The commercial world tries to cover this truth and indifferently promote its products, but the truth cannot be completely hidden.Good mental health is not equal to good mood. Good mental health depends on developing your intelligence and sensitivity, and on having a wise attitude in all situations.God sends you therapeutic dreams while you are sleeping because when you are not awake you don’t listen to the thoughts of your satanic anti-conscience, and you don’t pay attention to the misleading outside world.You have to believe in God’s revelations and surpass the erroneous concepts of the materialistic and atheistic modern civilization. You have to be afraid of your freedom because you are my student. You know that your own conscience is idiotic and your satanic anti-conscience is too powerful. You have to be afraid of your decisions.You must prefer to obey the divine guidance like me, even if you will hate everything you will have to do in order to become a perfect human being.Everything is hard and dangerous in our world. You have to be with God if you don’t want to be with Satan.You cannot have a neutral attitude.Instead of trusting the mental health treatments and the philosophy of life of the hypocritical world, you have to believe in the importance of your psychological and spiritual transformation through dream translation, and respect your religion.

Project management staff can be encountered throughout large corporations in almost every department. Operations managers may sometimes perceive project management as less important than regular business operations. Managers are the individuals that take notes, write reports, prepare presentations and keep projects running smoothly. They often perform these duties but project managers’ overall responsibilities are much more important, requiring sophisticated preparation, and all management staff may benefit from a course or two in project management training.Basic training will help management understand the complexities of managing major undertakings, even if they do not opt for full project manager certification. The models that govern special ventures provide tools such as time management, problem solving, people management, flow-charting and many other skills that are beneficial to all managers in an organization. Specialized software can help provide solutions to typical management problems.Operations leaders may fail to appreciate the importance of skills for managing projects correctly. They feel that the effort is a duplication of work already performed by others. The truth, however, is that these managers are appointed to head specific temporary projects that have been identified as vital to corporate health by senior management officials. At every level, managers need the training to perform their duties in order that the undertakings they supervise will achieve their goals.Training in managing projects is generally quite comprehensive and will enable managers to solve problems and allocate resources and personnel effectively to achieve budgetary goals or improve a company’s return on its investments. Business models will provide tools that help managers solve problems that develop in any business undertaking and keep progress on track. They will be able to implement changes that steer things more closely to the desired outcome.Many regular company managers feel they know how to solve these kinds of problems based on their experience and knowledge of the company and its clients. Even the best managers can draw erroneous conclusions when they attempt to solve problems outside of a structured methodology that considers all the consequences of one action on other areas impacting business ventures. Sometimes the moist experienced managers are most susceptible to this erroneous kind of thinking. Their experience and knowledge in one area blinds them to repercussions an action may have somewhere else. Snap decisions can be costly mistakes when all parameters are not considered.Project management training provides a structured way of considering problems and seeking solutions that advance the ultimate outcomes that are desired. The analysis may seem tedious, but careful consideration can pinpoint the best solution before unnecessary expenses are incurred and valuable time wasted. Operations managers may not need all the steps and tools formal training provides, but can benefit from increased organization. They will be better able to achieve their own objectives or exceed goals.

The Great Debate: Digital Marketing vs The Letter Box DropI attended a Sydney Marketing function in June this year held by the popular Real Estate platform, RateMyAgent, and led by CEO, Mark Armstrong. His presentation was aimed at addressing the evolution of communication with an audience based on how quickly the commercial environment is changing today. This is both a relevant and tough debate, indeed!While this event was Real Estate specific, it is a topical discussion being held across every industry and every market around the world in all boardrooms and strategy meetings: digital vs traditional marketing.Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals?So, it’s finally time to analyse both sides and get to the bottom of this debate.Where Are Our Customers?Effective Marketing is all about your audience. This is never up for dispute as we all know it to be true. Knowing that, it may be time to take a step back and consider that age old question: have we thought about our customer?Recent research shows that 87% of consumers now search online for reviews to determine the quality of a local business, and I’m sure that statistic is pretty similar for how people are researching product information too. This is a big shift in behaviour from only a couple of years ago. Organisations didn’t start this- consumers did. We did. We, as people, changed the game, and organisations today are hugely naïve if they don’t think people are already doing most of their research before even contacting your business.As An ExampleMark Armstrong said his son needed an internet router for his house the other day, and at first, he had no clue what a router even was. In about ten minutes online, he become a pro with all of the brands, prices and specifications, then went straight into a local store, went to the shelf and purchased it without speaking to anyone in store.This is very indicative of the modern customer.The Digital InterviewToday, it’s all about ‘the digital interview’- in other words, searching online to find more information about a person or business without actually contacting them. Online dating, LinkedIn, Facebook, websites- it’s all about research before meeting in person. Around 70% of customers make up their mind before that stage, which is something businesses need to accept and adapt to.While statistics are always fickle, all you need to do is think about your own customer’s behaviour, and you instantly know this to be true. Hardly ever does a customer go in unprepared or uninformed.They’re All OnlineHow often do we go to a bar or a restaurant, and find everyone looking at a screen? It’s a sad reality, but a reality none the less. That is where your customer is! On their digital device.People aren’t looking for reviews and information in your physical office or in your marketing collateral – they are looking online. So, being there for your audience is absolutely crucial for your business success.
It’s all about your audience, after all.The Three Arguments: Digital vs Traditional MarketingThere are the three main considerations when deciding the pros and cons of new digital marketing versus more traditional methods, like the letter box drop or print.(1) Cost
(2) Effectiveness
(3) AccountabilityCOSTAs a general rule, more traditional methods tend to be far more costly in so many ways. It’s expensive to design, print and physically deliver materials like these. Now look at digital methods: it’s almost instant, requires little design due to templates, and the reach is not physically limited, meaning you can get ten times the exposure for around one-tenth of the cost.They seem to be light years apart on the cost front.For example, a client came to me recently and told me that the only advertising he was doing was on the back of local shopper dockets, which wasn’t giving him any tangible results, but was still costing him a few hundred dollars a month. For a fraction of this cost, I put his adverts onto Facebook and Google, and he immediately noticed the difference in leads generated!EFFECTIVENESSHow long do letterbox drops, print media and even mainstream advertising last?
Think about a letterbox specifically. The printed material sits in an office, then in a mail box all day. Then, when your audience gets home, are they truly engaged when they check their letterbox, stumbling in from work? They are coming home with the shopping, or wrangling the kids. This material has literally one second to capture them in amongst the rest of the clutter, and is so easy to ignore. That’s not to say it doesn’t occasionally work, but the chance of engagement is very low.Now, consider digital ads. It stays online for a much longer time, and due to the customisable nature of online targeting, it can pop up when the customer is more engaged and in the right headspace. It meets them on their terms, like when they are on their phone killing time, or browsing on a website, and so on. They can also interact with it by clicking on it, watching it, zooming in on it, saving it and much more.In comparison, think about when you hear a radio ad or see a TV ad: you have to remember and recall the advert at a later time for it to have any impact. This means your audience has to spend the effort to remember to act on it at a later time when it’s more relevant, such as when they get out of the car. Making this worse today is that we are constantly bombarded by ads and messages, which means that it’s very hard to keep one specific advert in your mind. You can’t rely on your customer recalling the message – you need to make it easy and at their fingertips.Digitally, your customer can fully interact at the very point they experience the piece of content, meaning engagement is far greater.ACCOUNTABILITYWhich technique truly works? What really has cut through and metrics to measure it? If you ask most organisations who spend budget yearly on letterbox drops, for example, they will say things like “$50,000 a year”, and then if you ask them “does this work?”, all they do is shrug their shoulders.The problem is, some businesses get into a rut of “it’s how we’ve always done it.” This represents a concerning shortfall in our perspective and our priorities. Our industries are too tough and our competitors too smart for us to be thinking this way anymore.On the digital marketing side, with retarget marketing and tracking cookies, online communication and adverts are able to serve up your communication to more defined and far better aligned demographics. Your adverts are more intelligent because they learn about the behaviour of your audience and adapt to how they consume content, then works out where and when to best display your marketing.The Three Battlegrounds of MarketingFrom the 1960ies, there has been an evolution of Marketing and communication battlegrounds based on how we built our customer database.(1) The Physical AddressOrganisations clambered to obtain the physical addresses of customers to communicate with them physically, either with a sales person, door knocking or letter box communications.(2) The Email AddressNext, emails went through an effective stage and businesses rushed to fill their databases with everyone’s @.com address. However today, we have found this to be far less effective do the quantity of spam everyone receives daily.(3) The Computer AddressPeople live on their mobiles and tablets now- this is where they are today. The battlefield has become exposure based on IP address online. Building a database of tracking cookies has become the Marketing battleground of today.While these IP addresses are kept private due to Privacy Laws and you never get the actual details, it doesn’t matter as you can rest assured that this technology is getting your message in front of the right people. Then tracking success comes from the metrics and analytics behind these interactions.
The core essence of Marketing hasn’t changed across any of the above battlegrounds: it’s always been about reaching your audience. The only thing that has changes is how- and this is a direct result from how the marketplace and consumer behaviour is evolving.What is it about Digital Marketing then?Digital Marketing is effective because it is customisable. It can target specific demographics to ensure that the best audience is getting your adverts and content at the right times.The following are three combined ways of how digital marketing finds your audience.(1) LocationGoogle tags computers with a geographical location. While letterbox drops can do the same, location is where the comparison ends. Digital is able to combine location with the following two qualifiers to ensure that your message is tailored, rather than mass distributed to just anyone.For example, in the Real Estate industry, around 70% of residences are investor controlled, which means letterbox drops are ineffective because the people receiving the materials are not the decision makers and therefore not finding themselves in the hands of the right people. Digital equivalents would use location and the following two to ensure it is being fed to the right customers.(2) Browsing HistoryIt is the fact above that allows digital marketing to take it one step further. The history of your browser paints a picture of the type of person your customer is and their interests, which means that adverts can be served up to match this. It’s not a perfectly accurate science, however due to the cost effectiveness of digital marketing, it has a far better cut through and success rate.(3) Remarketing and Tracking CookiesAs you move from website to website, tracking cookies embed themselves into your web browser to allow the content be catered specifically to you, so you are not receiving irrelevant messages. This allows advertising content to be shown to a relevant audience rather than just anyone.Where is Marketing Heading Next?Given that digital marketing is following around your ideal customer and delivering them relevant content, it seems to be working effectively at the moment. However, if I know Marketing the way I think I do, the next stage will be empathetic retarget marketing, which means showing the advert not just anywhere on any website, but when the person is browsing material that is contextually relevant.For example, when your customer, who has already been identified as interested in Real Estate, reaches a Real Estate or property website, the ad will be displayed, as opposed to how it is now, where it comes up on any website they may be looking at.It’s all about being in front of the right customer when they are in the right frame of mind.